Profile Experience — Wellness App
Designed a reward-based visual progress experience for the profile section of a Shark Tank–featured wellness app to improve user engagement before a pivot to a sleep-focused direction.
context
The app provided a range of wellness experiences including breathwork, unwind sessions, sleep support, journaling, and therapy. While these features worked individually, there was limited guidance on how users could explore beyond structured plans, and little motivation to continue engaging over time. This created an opportunity to rethink the profile section as a space that could guide exploration and strengthen long-term engagement.
approach
The approach began by reviewing the existing app experience to understand how users navigated wellness features and where guidance and motivation were lacking. These insights were translated into experience goals that shaped the new profile concept. A landscape-based visual progression system was then designed and refined into final high-fidelity screens aligned with the app’s wellness tone.
Understanding the Current Experience
The existing app experience was reviewed to understand navigation across wellness features. While scheduled plans guided users based on preferences and behavior, there were limited ways to explore beyond them, making the journey feel structured but restrictive.
Defining the Experience Goals
Insights from reviewing the current app experience were translated into clear experience goals. This ensured the new profile experience addressed guidance, exploration, and sustained engagement before moving into concept design.
Designing the Visual Progression System
During brainstorming, the idea of framing the profile as a wellness journey strongly resonated as a way to bring guidance, exploration, and motivation into the experience. This led to reimagining the profile section as a personal journey where users move through evolving landscapes that reflect their ongoing relationship with the app. Each environment represents a phase of growth, turning daily wellness engagement into a continuous and meaningful experience.
UI Inspiration & Visual Direction
Visual references were explored to define a calm, nature-inspired aesthetic that aligned with the wellness tone of the product and supported the landscape-based journey concept.
Interface Design
The landscape-based progression concept was translated into high-fidelity profile screens through an iterative design process. Multiple visual directions and layout variations were explored before arriving at the final design that best balanced clarity, calmness, and engagement. Earlier versions were refined or discarded to ensure the final interface felt intuitive, visually soothing, and aligned with the wellness journey concept.
Product Direction Shift & NDA Contribution
During the course of the project, the product direction shifted from a general wellness platform to a sleep-focused experience. As a result, the landscape-based profile concept was paused before implementation. I later contributed to redesigning the new sleep-based user journey and interface screens, which remain under NDA at the moment.
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